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Our story starts with a coffee catch up & a conversation about near-misses ☕️

We're proud of our rich history in transport analytics and what it means for our future.

Our History

At Advanced Mobility Analytics Group Pty Ltd (AMAG), it’s our vision to be the world-leading digital platform provider for proactive road safety analytics and management. Applying more than 70 years of cumulative road safety knowledge, we’ve developed a comprehensive road safety management suite of products to streamline how we analyze traffic.

 

In 2024, AMAG was acquired by Transoft Solutions Inc. to help organizations solve the challenge of predictive analytics for road safety using computer vision, big data analytics, and advanced econometrics. This integration marks a significant milestone, uniting AMAG’s award-winning expertise with Transoft Solutions’ global reach.

A timeline of Innovation

1996

Our founders met as university professors

Our three co-founders, Dr Simon Washington, Dr Shimul Haque, and Dr Tarek Sayed, met as university professors. They each brought decades of experience in Road Safety and Transportation research.

1996

2009

There was a gap in transport analytics

The trio had discovered a relationship between near-misses and actual crashes. The problem was that near-misses are quite difficult to identify and assess with the human eye.

2009

2018

They got to work on a solution

In response to this issue, the team started developing AI technologies to accurately calculate and track road users. Their goal was that near-misses would be able to objectively monitored y factors like the speed of the user and their braking distance.

2018

2019

A coffee changed it all

While having a coffee, the founders decided to look for funding and start a private company using their technology and research. They wanted to avoid those standard slow approval processes that come with university research. They wanted greater freedom to scale the technology and serve a multitude of customers properly.

2019

2019

AMAG Launch 🚀

With all the right approvals and a wealth of research behind them, our founders launched AMAG.

2019

2021

A period of growth

Our AMAG team grew and grew between 2019 and 2021, with our team reaching 40+ employees and our technology goals broadening. We expanded from road safety, into road management as a whole.

2021

2024

Transoft Solutions Acquires AMAG

AMAG is acquired by Transoft Solutions Inc. to help organizations to create a safer and better managed road infrastructure, and to enhance our market leadership position globally.

2024

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About Us
Technology
Contact

Advanced Mobility Analytics Group
310 Edward Street
Brisbane City
QLD 4000
Australia

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