Meet the team

Advanced Mobility Analytics Group Pty Ltd (AMAG) aims to be the world leading digital platform provider for proactive road safety analytics and management, applying more than 70+ years of cumulative road safety knowledge to develop a comprehensive road safety management suite of modules.

The founders of AMAG have solved the challenge of predictive analytics for road safety, and during the past decade have proven the methodology and technology through research, refinement, testing, and validation with 23 cities across 8 countries.

Recent contributions by AMAG Founders

Accident Analysis and Prevention

Are the causes of crash risk transferable across regions, states, or nations? Can general knowledge of crash risk causes be applied to learn about crash risk at a particular location? This paper by AMAG founders examines the transferability of crash prediction models across regions and proposes a Bayesian model for making strong crash predictions.

Transportation Research Part C

When and where are traffic conflicts reliable predictors of crashes? AMAG founders shows that traffic conflicts extracted using their video analytics can accurately represent crash risk at signalized intersections, which are fraught with complexity and caused by a multitude of behavioural, engineering, and unobserved spatial factors. 

Statistical and Econometric Methods for Transportation Data Analysis

This graduate level textbook, in its third edition, covers a variety of topics related to the modelling of transport related data. It has been in circulation now for more than 10 years and has been adopted in classrooms in over 20 countries. This latest version has added a number of complex econometric models to better understand and model road safety data, among other data sources.

AMAG Founders

Dr Simon Washington, PhD

Co-Founder & CEO

  • BSci, MSci, and PhD in Civil Engineering
  • 25 years+ in road safety
  • Honours & Awards: Top academic Field Leader in Transport across Australia, numerous TRB Best Paper Awards in road safety: 2016, 2012, 2009 (x2); Most cited technical papers AAP 2010, 2015 (x2); Thomas Fitch Roland Best Paper Prize; ENO Foundation Leadership Fellow.
  • Co-authored 150+ peer-reviewed articles, 3rd edition textbook adopted in 20+ countries and  2 edited books

Dr Tarek Sayed, PhD

Co-Founder & Advisor

  • Distinguished professor and a Canada Research Chair of Transportation Safety and Advanced Mobility at the University of British Columbia.
  • Honours & Awards: Sandford Fleming Award from the Canadian Society of Civil Engineering (2009); Wilbur Smith Distinguished Transportation Educator Award from the Institute of Transportation Engineers (2011); Prince Michael International Road Safety Award (2015); and Centennial Road Safety Award (2014).
  • Fellow of the Engineering Institute of Canada, the Canadian Academy of Engineering, and the Canadian Society for Civil Engineering
  • Author or co-author of more than 350 journal and conference papers.

Dr Shimul Haque, PhD

Co-Founder & CQO

  • Professor of Transportation Engineering at Queensland University of Technology (QUT)
  • BSc (Civil Engineering), PhD (Transport Engineering), and specialist in econometrics and artificial intelligence applications in traffic safety
  • Delivered more than 20 research projects (worth over $3 Million) on road safety with research funding from the public and industry sectors
  • Co-authored 120+ peer-reviewed research articles, and Serving as Editor of top-tier journals in Transportation

AMAG Executive Team

George Fidler


  • 20+ years in technology & entertainment industries
  • 2+ decades senior management positions in world leading interactive entertainment companies: Electronic Arts (EA Sports), Sega and KIXEYE
  • Key involvement in several successful global startups

Darren Needham-Walker


  • 20+ years of global technology sector experience
  • Dynamic and accomplished thought leader and transformative marketing professional
  • Speaker, Mentor and Advisor

Shimul Haque

Co-Founder & CQO

  • BSc (Civil Engineering), PhD (Transport Engineering), and specialist in econometrics and artificial intelligence applications in traffic safety
  • Publications, including conference papers, have been cited more than 3400 times
  • Papers published in journals such as Analytic Methods in Accident Research, Accident Analysis & PreventionSafety Science, and Transportation Research Record.

Simon Washington

Co-Founder & CEO

  • Leadership/management roles as Director (UCB) of Safety Transportation Research and Education Centre, UC Berkeley and Head of Civil Engineering, University of Queensland
  • Technical papers cited 10,000+ times.
  • Managed more than $20M in research expenditure during career.

Mohsin Rahman

Vice President, Engineering

  • Microsoft Certified Technology Specialist
  • 14+ as Software Engineer and Solution Architect in small and large enterprise companies
  • Produced software and enterprise SAAS applications used by millions globally: UK government, Lafarge Asia, Telenor, Orascom, Virgin Australia, TechnologyOne
  • Hands-on, pragmatic architect, taking pride in solving difficult business and technical problems.

Jared Keller

Vice President, Operations

  • 10+ years of experience developing SaaS products built on ML and AI
  • Led Conversica’s engineering and development to create  award-winning sales automation platform
  • Bootstrapped start-up through Series A and B
  • Facilitated development of the platform in Latin America as a board member (acquired Jan 18’)
  • Provides technical and organizational leadership on board/C-level positions

Craig Lyon

General Manager (North America) and Senior Road Safety Engineer

  • B.Eng., Civil Engineering
  • M.A.Sc., Transportation Engineering
  • Practicing road safety engineer and researcher for 23 years
  • Involved in multiple projects conducting fundamental research for AASHTO’s Highway Safety Manual
  • Member of Transportation Research Board Committee on Safety Data, Analysis and Evaluation

Dr Karim El-Basyouny, PhD

Senior Road Safety Engineer and LiDAR Product Advisor

  • Associate Professor and Urban Traffic Safety Research Chair at the University of Alberta
  • Research Chair and road safety expert for City of Edmonton
  • 2020 Canadian ITS R&D/Innovation Award by ITS Canada
  • PhD Civil Engineering, Transportation Engineering

AMAG Technical Development Team

Niloofar (Marzieh) Aliakbarzadeh

Computer Vision/AI Engineer and Manager

  • BSci, Software Engineering
  • Experience in video analytics and traffic data insight development
  • Advanced programming skills in MATLAB, Python, and C++
  • AI-based techniques for faster and more efficient video and data analytics

Dr Zili Li, PhD

Senior Data Engineer

  • PhD in Econometrics
  • Application of machine learning and AI models 
  • 8+ years of experience in statistical modelling and forecasting
  • Advanced programing skills in Python and R
  • Developed various competitive models for forecasting quantities electricity demand & traffic volume

Ashutosh Arun

Road Safety Engineer | Scientific Researcher

  • BSci, Civil Engineering
  • MTech, Engineering of Infrastructure and Disaster Mitigation
  • 7+ years multiple safety modelling, analysis & design engineering projects
  • Qualified Road Safety Auditor; 2000+ km of roads and highways
  • Led several major projects (USD $3.3M)
  • Recipient of Australian Endeavour Postgraduate scholarship

Nandita Reshamwala

Senior Full Stack Engineer

  • BE(Computer Eng.), 10+ years multinational Software Development experience as a full stack developer
  • Developed banking and finance applications, vehicle tracking systems, fire ant management applications, manufacturer production test applications, event management systems, fleet tracking systems, etc.
  • Experience working with a variety of organizations: J.J. Richards& Sons, Fern Software, Biosecurity Queensland Control Center, Certain Software, NOJA Switchgear, Navman

Quazi Marufur Rahman

Computer Vision/AI Engineer

  • PhD Researcher in Robotic Vision at Queensland University of Technology

  • BSc and MSc in Computer Science and Engineering

  • Experienced in machine learning and deep learning

  • 5+ years of software development experience in multiple organizations

Mohammad Faisal

Senior Software Engineer

  • BSc in Computer Science and Engineering
  • 4+ years of experience in software development
  • Extensive experience with ReactJS and NodeJS
  • Experience in building end-to-end product

Daniel Coppell

DevOps Engineer

  • B.Eng Hons (Software)

  • Experience working as a DevOps Engineer in the startup space

  • Designed and deployed machine-learning microservices

  • Knowledge of Docker/Kubernetes, Python Development and Google Cloud Platform

  • Experience deploying CI/CD pipelines with Jenkins

Erik Brand

Video Analytics Engineering Intern

  • 2 years’ experience in software engineering
  • Student at the University of Queensland: B. (Software) Engineering (Honours), B. Economics (Econometrics)
  • Programming skills in Python, R, MATLAB, C
  • Experience in machine learning techniques

Viraj Pulikottil

Analytics and Transport Engineer
  • BE(Hons), Civil Engineering
  • BInfTech, Software Information Systems
  • Most Outstanding Student in Transport Engineering, UQ 2020
  • Dean’s Commendation for Academic Excellence (x4)
  • Programming experience in Java, Python, SQL

Achin Mandotia

Full-stack Engineer
  • Master of Information Systems from University of Melbourne
  • Experienced Software Development Engineer
  • Client-facing IT Support roles in fortune 500 similar companies such as Chevron, BHP, WesTrac, and AMP

Gunho Park

Senior Software Developer
  • MInfTech, Software Architecture from QUT (Queensland University of Technology)
  • Critical thinking problem solver who wants to make a positive impact on everyone’s life with his knowledge and skills
  • Extensive experience in developing mobile-optimised and responsive web apps

Donna Santilli

Senior Administrative Assistant
  • Bachelor of Arts (Honours)
  • Senior Administrator/ Executive Support
  • Human Resources and Finance Administration,
  • Secretary to the AMAG Board