World leaders in predictive mobility analytics

AMAG is tackling a global problem.


Estimated cost of transport related crashes globally.


Current risk management solutions are antiquated and reactive.


Transport related deaths per year globally

On a global scale, the cost of transport system-related crashes is greater than $870 Billion (US) per annum, with 1.25 million deaths per year. In both developed and developing countries, the loss of life and number of critical injuries is staggering and unacceptable. Efforts to improve road safety in developed countries have largely plateaued over the past decade, emphasizing the need for new and innovative capability for solving this global health problem. In many developed countries, transport system related crashes are the leading cause of death for people under the age of 24, and a top 10 leading cause of death overall.


The current global state of practice in quantitative road safety management is reactive in nature; people are injured and killed on the transport network prior to problems being quantified and road safety improvements justified. Moreover, road safety management practice has not taken full advantage of significant improvements in technological advances. AMAG Co-Founders have combined their 70+ experience in road safety with advanced technologies to develop and deliver a DP4RS for improved management of transport network operations and risk. AMAG technology makes use of video analytics, AI, Deep Learning, and complex empirical, local relationships between road accidents and serious and critical conflicts to manage transport network risk.

Measurable Impact

The success of past projects of AMAG Founders has been impressive, and has motivated further development and commercialisation. A past project to evaluate Leading Pedestrian Intervals in Canada showed a 20% reduction in pedestrian critical conflicts (conflicts related to crashes). A large intersection improvement program focussed on pedestrian safety in the US showed a 67% reduction in conflicts and 19% reduction in crashes. Cycleway improvements in Canada showed significant reductions in the frequency and spatial distribution of critical conflicts involving bicyclists. Urban Smart Channels installed at 3 sites in Canada to improve sight distance of merging vehicles resulted in between 33% and 57% reduced critical conflicts, and between 34% and 60% reductions in crashes. The predictive analytics technology provides quantitative insights into the operations and risk across all road users that is not available from other products.

Prior customers of AMAG Founders*

City of Vancouver
City of Surrey
Transportation Association of Canada
Nanjing City
Government of Sakatchewan
Brisbane City
Ministry of Public Works
New York City (DOT)

City of Penticton
City of Kelowna
British Colombia (MOT)
City of Kamloops
Alberta Utilities Commission
City of Edmonton
Calgary City

*Some prior customers applied AMAG technologies through university contracts and research collaborations with the founders, and not through AMAG, which was established mid 2019